Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan is a professional marketing speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.

Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates. Read more: http://www.bryaneisenberg.com/about/#ixzz1fxuQJN3F

Melissa Schenk

You might remember her from Tourism Queensland's "Best Job in the World" Competition. She was in the TOP 50 out of more than 35,000 entries.

Melissa Schenk is passionate about the power of video. She is the owner of MS2 Productions, a company specializing in Professional Video Production for the Web, DVD and TV. With more than 12 years of experience in television, sales and marketing, she is a sought after public speaker, educator and marketing strategist, specializing in digital and social media strategies for businesses.

Originally from Stratford, Melissa's broadcasting career began at 1240 CJCS.

A graduate of Fanshawe College's Television Broadcasting Program, Melissa interned with CNN in Uganda. A love of travel, lead her abroad working as a Port Lecturer on cruise ships. She later returned to Southwestern Ontario and began her weather broadcasting career with CTV in 2001. Currently, Melissa wears many exciting hats as a Business Owner, Instructor at Conestoga College, regular guest on the Shopping Channel, and Weather Anchor on CTV News. Melissa will take you on a journey through the tools of Social Media and teach you how to become your own Social Media Producer, make a name for yourself and be remembered.

Andrew Schiestel

Andrew is a Sr. Partner at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands.

The firm's client campaigns have been reported on by news media publications coast to coast including Toronto Star, CTV, London Free Press, and the Canadian Press.

Andrew and tbk Creative were recently highlighted as featured stories in the Toronto Star, Business London magazine, London Free Press & Metro London.

Some of the agency's London-based clients include: City of London, Middlesex County, King's University College at Western, Brescia University College, London Health Sciences Foundation, Leavens Volkswagen, & Siskinds The Law Firm.

Larry Lau

A graduate from both The University of Western Ontario and Fanshawe College, Larry is Partner and Marketing Manager of ATMOS Marketing, a firm that specializes in online marketing for sales and lead generation. A Google Certified Partner, ATMOS Marketing strategizes and manages campaigns for companies to help generate targeted traffic from online marketing and convert them into sales and leads. Larry emphasizes the importance of online marketing as a necessary sales tool for businesses today.

Emily Chen-Bendle

Emily Chen-Bendle is an independant consultant and writer based in London, Ontario. She has almost a decade of online experience, including affiliate marketing, media mix optimization, display media and adserving technologies. Prior to moving to Canada, Emily worked for Target Corporation, America Online, The Motley Fool and Register.com. Emily holds a BA from Columbia University and an MBA from the University of Virginia.

Margarita Ibbott

Margarita Ibbott is the owner of Downshifting - Professional Organizing Solutions and LinkedLearning.ca. Since establishing her Organizing Business in 2005, Margarita has worked extensively with families, executives and entrepreneurs to bring order to their lives and provide functional, productive and efficient spaces to her clients.

Through both Downshifting P.O.S. and LinkedLearning.ca, Margarita is a well sought after speaker and workshop facilitator as an organizing consultant and a social media trainer for business applications. She uses Facebook, Twitter, Foursquare & LinkedIn to reach her clients and business associates. Her 'organizing' blog is featured on Guy Kawasaki's "Alltop" listings - In the social media world, that would be like being featured in the New York Times! She was one of only three Canadians on the list of Top Organizing Blogs to follow.

Matthew Vernhout

With over a decade in email marketing and email operations, Matthew Vernhout leads TC. Media's Delivery & Internet Service Provider (ISP) Relations Department which maintains industry-leading deliverability rates. With a background consisting of Privacy and Network Operations, Matthew is responsible for ensuring that all email sent from the TC. Media network complies with ISP sender policies, email authentication policies and the requirements of CAN-SPAM, PIPEDA and Canada's Anti-Spam Legislation (CASL).

Matthew speaks frequently at conferences covering a wide range of topics including Marketing, Delivery, and Privacy. Past events include the IAPP Canada Privacy Symposium, the Canadian Marketing Association's Annual Conference and the Direct Marketing Association's Email Evolution Conference. He also writes extensively on email marketing and has contributed to TC. Media's benchmark publications, The Marketer's Guide to Successful Email Delivery and Email Marketing Best Practices and The Marketer's Guide to Applying FISA. Matthew also writes a widely distributed Email and Social Marketing blog, EmailKarma.net, which was recognized as one of Canada's top 40 Marketing blogs in 2010.

Kim Medynsky

Kim brings a unique combination of left and right brain perspective with over 20 years experience working in competitive environments where deep analytics are an integral part of the journey. With experience on the agency side, client side in Fortune 500 companies and entrepreneurial companies to consulting for leading brands and leaders across a variety of sectors, Kim can easily relate to all perspectives. Today, Kim works with leaders and teams to understand their customers, develop strategic game plans, and accurately link the marketing investment to results through M&A ChangeViewTM. Kim's passion is to help marketers, agency teams, and anyone involved in campaigns make marketing count and make a difference for everyone.

Kim has also taught Marketing courses at King's University College at The University of Western Ontario as well as Fanshawe College, so she knows how to keep the busy mind stimulated too!

For more information visit: www.medynsky.com or LinkedIn

Matt Bergmann

Matt Bergmann is the New Media Executive at Link Advertising Inc., an award winning marketing and communications agency with over 25 years in London, ON. Before joining the Link team, Matt attended Fanshawe College for Business Marketing & Advanced Graphic Design, co-founded Creative City web development firm and taught eMarketing at the post-secondary level.

Matt's focus nowadays is on managing client expectations and aligning brands with social media, online advertising and creative new forms of digital media to successfully reach and exceed campaign goals. He uses his in-depth knowledge of digital media and traditional advertising to integrate the two forms together in a fashion that is both effective and results driven.

Paul Cowan

Paul has a passion for insight driven marketing and has an expertise in integrated communications. Paul began his career in the agency world, honing his traditional advertising, sponsorship consulting and digital skills on clients in the telecom, broadcast and internet industries. A true entrepreneur, Paul created a successful online consulting firm focused in the charity/non-profit space. Recently, Paul led the Marketing-Communications at Rogers Wireless, producing the most successful campaign in Rogers history and winning several Media Innovation awards. In the Client Development role at Syncapse, Paul listens to clients to help create innovative programs that drive results. Outside the office, Paul gets outside, either searching for the steep and deep on the mountains, the solitude on the lake, or the single-track on the trails.

Angela Colebrook

Angela Colebrook, a Fanshawe Marketing graduate, is the e-Marketing Coordinator for the Western Fair District. She manages and measures all online communications including website, social media, e-mail, and SEM campaigns.

With the re-branding of Western Fair becoming Western Fair District in June 2011, Angela helped architect and launch the new District website and transitioned the online media to reflect the new brand. With the new brand promise to ""be entertained", Angela creates and executes engaging e-Marketing initiatives for all of the District's signature shows and events.

Mike Grant

Michael Grant is the Interactive Director at Surge Communications Inc. / Avatar Interactive, an industry leader in providing full service interactive marketing solutions. Michael combines pragmatism and over 15 years of interactive design, development and marketing experience to offer innovative solutions his clients.

Michael's rich experiences in both the entrepreneurial and agency worlds have given him the opportunity to work with both local and global clients that include RIM - Blackberry, Wyndham Hotel Group, Avis/Budget, Maple Leaf Foods, Symantec, Western Fair District, Roxul, Novartis and many more.

Marty Menard

Marty Menard, (a.k.a. Marty The Health Guy) is London's Premier Personal Wellness & Motivational Coach whose clients include members of the London business community, professional & amateur athletes, local companies and many more. Actively sought out by local television, radio & print media for his fitness expertise Marty has been a regular guest on NEWSTALK 1290 CJBK's 'The Shauna Rae Show' & 'Afternoons with Mike Stubbs' and AM980's SATURDAY MORNINGS w/Cheryl Weedmark! Marty's writing & production credits include CORUS Entertainment's 'BETTER LIVING w/ Marty the Health Guy'; ASTRAL MEDIA's 'IT's YOUR CALL w/Marty The Health Guy' and Rogers Television's DAYTIME 'Fitness Fridays'.

Most recently, Marty and the Interactive Media programs at Fanshawe College and LIVE360 have partnered to design, develop and market the first of a planned series of exciting Web and Smartphone applications that uniquely target health, nutrition and fitness improvement through a creative combination of social media, behaviour psychology and 'actual professional' coaching! JAMII 1.0 (Swahili for "community") will be available through mobile app stores and on the Web in Spring 2012 at and is targeted at any individual who wants to improve their overall health, activity level and nutrition. "Partnering with Fanshawe College was a dream come true for us, as it expanded our company's development to include their cutting-edge expertise & team-centric approach.", explains JAMII co-creator Marty Menard. As co-owner & president of both Elite Personal Training Studio & LIVE360: The New Revolution In Fitness, Marty & his team of fitness professionals have developed a unique and dynamic approach to health & fitness that has been revolutionizing the way Londoners experience their personal fitness for over 6 years!

Graeme Thomas

Graeme Thomas, an exercise physiologist and sport nutritionist by training, is a former sessional instructor in the department of Kinesiology at The University of Western Ontario. A strong health proponent, Graeme has been specializing in online health promotion and web-based coaching since 2008.

Co-founder of The Nutrition Academy, an online company focused on empirically-validated weight loss coaching and owner of one of London's most widely read blogs (http://graemethomasonline.com), Graeme now fills the role of Director of Social Media Strategy & product creation for LIVE360, London's premiere group fitness and yoga studio. A true visionary in the area of health coaching, Graeme is currently working on developing several exciting new smartphone fitness and health applications, most currently working on the Fanshawe partnered coaching app, JAMII. "The greatest challenge traditional fitness environments face, is engaging people beyond the initial 'honeymoon phase' of the first 8 weeks and keeping them motivated & on-track.", explains JAMII co-creator Graeme Thomas.

Graeme vision is for a new kind of application that targets the underlying motivations of everyday users to start and most importantly, to maintain a healthier lifestyle! JAMII 1.0 (Swahili for "community") will be available through mobile app stores and on the Web in Spring 2012 at and is targeted at any individual who wants to improve their overall health, activity level and nutrition.

Kelly Brooks

Kelly has over 13 years experience in web project management and technical product development. In 2008, she became so intrigued with the mobile platform that she founded SpeakFeel Corporation - a mobile agency that develops solutions for brands while also creating innovative proprietary mobile technology. SpeakFeel has developed enterprise level solutions for RIM, TorStar Digital, HomeSense, the University of Waterloo and Ontario Centres of Excellence. As of October 2011, her team has developed over 500 applications. In 2010, SpeakFeel expanded with a Toronto location in order to service national advertising agencies and brands that reside in the GTA.

In 2009, SpeakFeel joined forces with leaders in the agri-food community to launch AgNition Inc., a mobile technology firm focusing solely on solutions for agriculture. Kelly and the other founding partners understand that there are endless opportunities when combining mobile and agriculture. AgNition Inc. has successfully deployed 2 mobile products in 2010. ScoutDoc is a scouting application designed specifically for the iPad. They have also worked with the University of Guelph and Rebecca Hallett to create the Aphid Advisor mobile application - a pilot decision-making tool to help determine whether a control action is warranted for Soybean Aphids (Aphis glycines) on soybeans.

Kelly resides in Guelph with her husband and son. She is an avid equestrian, training and riding when time allows.

Jonathan Kochis

Before launching Resolution Interactive Media (web development and digital marketing) as a full-time venture in early 2006, Jonathan enjoyed a three year stint as a brand and web marketer at Amway Canada. While at Amway Jonathan was part of the usability team for a major relaunch of the Amway North America ecommerce web site.

Since parting ways with the corporate world in late 2005 Jonathan has grown ResIM from a part-time gig to a profitable, award-winning agency with a full-time team of twelve and a client list including Samsonite Canada, The Government of Alberta, Trent University, Cambrian College, The University of Western Ontario, and London Health Sciences Centre.

In is role as an account manager and strategist Jonathan has helped many of the aforementioned clients understand digital marketing and effectively implement mobile and social plans and programs.

Dan Christian

Dan Christian has led and managed digital strategy & projects for some of the best companies in the world including Lonely Planet, Discovery Channel, Gap Adventures and Expedia. He's won awards for launching new websites and online marketing campaigns, developed industry-first online products, and created new revenue steams for industry leaders. In 2010, Dan established an annual initiative called 'Strategy Saturday' to give back digital expertise to non-profit organizations. Now, Dan heads up the global digital strategy for The Travel Corporation and their impressive collection of award-winning brands. Connect with Dan @danodigital - www.danodigital.com

Andrew Goodman

Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, Tucows, Oxford Seminars, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and a regular columnist for ClickZ. In recent years he has acted as program chair for the SES Toronto conference and all told, has spoken or moderated at countless digital marketing events since 2002, from Erie, PA, to Oslo, Norway. In his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." He lives in Toronto with his wife Carolyn and enjoys waterfront rollerblading on the Martin Goodman (no relation) Trail.

Jason Brown

Jason Brown has been on the front lines of the web industry for the past 8 years. His experience as a freelance designer, business owner, team leader, and project manager have given him many opportunities to work directly with stakeholders and web professionals alike, in that oft-dangerous intersection of artistic expression, usability, and client expectation. He spends his days in the labs at RKD Web Studios in Guelph, juggling projects and developing web marketing strategies for small and medium-sized businesses.

Chris Sisco

Search marketing's harmonization of data-driven decisions and creative marketing lead to Chris Sisco's fascination with PPC, SEO, and Google Analytics. For the past 3 years, Chris has been helping clients within verticals such as insurance, manufacturing, real estate, retail, government, education, automotive, agriculture, and more. Chris also shares his passion of search by teaching small businesses the ins and outs of PPC at the continuing education centre in Guelph. As for his day to day, Chris currently works at Zero In, a Guelph based digital marketing company that helps medium to large businesses with their online marketing efforts. Zero In is also a division of RKD Web Studios which specializes in web design and development strategy.

Kadie Ward

Kadie Ward is the Director of Marketing and Communications for the London Economic Development Corporation where she works to enhance the economic prosperity of her community. Actively involved in the community, she sits on the board of directors for the Downtown London Business Association and Museum London. Kadie has been a member of the Innovation Systems Research Network and Techno-Policy Network where she researched regional innovation systems. Her research has been published and presented to both local and international audiences. Passionate about community and regional economic development, Kadie strives to bring innovation to her community and introduce a new way of thinking about building cities and communicating the message of economic growth and prosperity to local and international audiences.

Laurie Hause

Laurie has spent most of her 24 year career in the legal industry.

In 2000, after 13 years at one of the largest law firms in South Western Ontario, she was promoted to the then unique role of Director of Technology and Marketing. She set out to combine the two disciplines previously thought of as polar opposites under one executive. Now fully intertwined, she is responsible for leveraging these functions to increase organizational alignment and performance.

Leading the planning and execution of the firm's Technology and Communications strategies, she is responsible for shaping and managing the end user and client experience while driving marketing efficiency and effectiveness. Recent work includes launching one of Canada's first legal campaigns utilizing Facebook.

Laurie is Vice-Chair for the Regional Board of Canadian Women in Communications in London, Ontario, and a member of the Women's Leadership Council for St. Joseph's hospital London.

Tony Soares

Tony is an Account Director at Surge Communications with over 12 years of advertising experience. After graduating in Advertising Business from St. Clair College, Tony headed to the Toronto, where he honed his skills for leading agencies including TBWA/Chiat/Day, Publicis, and MacLaren McCann.

Along his career trek from Toronto to London, Tony was involved in many successful campaigns for Shoppers Drug Mart, Taco Bell, Nestle, PowerBar, T-Fal and Microsoft Xbox. At Surge, Tony leads the account team for Western Fair District, Maple Leaf Foodservice, Southwest Ontario Tourism Corporation, and Tender Tootsies.

The opportunity to develop smart, creative marketing solutions is what keeps Tony motivated and inspired. This drive has been rewarded with several IABC Virtuoso awards for the work his team has produced.