7:30 am - 8:30 am Registration - T Atrium
8:30 am - 8:45 am Introduction - Room T1003
8:45 am - 9:45 am Keynote Presentation with Duncan Stewart on "How Technology has Gone Mainstream" More Info
9:45 am - 9:50 am Mobile Marketing Meets Mobile Fun! (Featuring Scratchd - Learn how to WIN!) More Info
9:50 am - 10:00 am Travel Time
10:00 am - 11:00 am Session 1 And the Winner is... Pay Per Click More Info - Bernia Wheaton Planning Your Mobile Application More Info - Jonathan Kochis Experience OnlineShop TV: Changing How Brands Reach Customers More Info - Melissa Schenk
11:00 am - 11:15 am Morning Break
11:15 am - 12:15 pm Session 2 Advanced LinkedIn Marketing Strategies - Harnessing the Power of LinkedIn for Business More Info - Geoff Evans Increasing ROI from Marketing through Personalization & Relevance More Info - Allison Graham Clouds, Crowds, The Channel and Cool Devices More Info - Trent McLeod
12:15 pm - 1:30 pm LUNCH - James A. Colvin Atrium (T Building) / Red Carpet Experience with Lisa Drader-Murphy
1:30 pm - 2:30 pm Afternoon Keynote Presentation with Lisa Drader-Murphy "Straight from the Oscars!" More Info
2:30 pm - 2:45 pm Afternoon Break
2:45 pm - 3:45 pm Session 3 Standing Out in the Online Crowd: Improving Your Online Visibility More Info - Liz Gray 3 Winning Keys to Email Marketing More Info - Jackie Ranahan Everyone Wins with Affiliate Marketing! More Info - Teresa Renee
4:00 pm - 6:00 pm AFTER PARTY / Red Carpet Experience with Lisa Drader-Murphy - James A. Colvin Atrium (T Building)

* Please Note: Registrants do not register in advance for sessions. They will be available on a first come first serve basis. Rest assured the rooms are spacious.

Session Information

Duncan Stewart

Keynote: Duncan Stewart on How Technology has Gone Mainstream

It isn't just that your grandmother is on Facebook, it is that being knowledgeable about trends in technology, media and telecommunications (TMT) is an indispensable part of any manager's skill set.

If you aspire to being a great marketer, the levers that TMT offer are critical. Companies are using tech, media and telecom as competitive differentiators: both to their customers as well as internally to streamline or improve business processes. Retailers are offering in store WiFi and using tablets and smartphones to replace signage, catalogues, video screens and even cash registers. The most successful users of social media sell more soap, cookies and coffees because of the "Like" button. Sales and marketing are huge components of enterprise spending, and are changing as never before. Does any form of advertising on traditional media make sense, or should it all be online? Is TV dead? What about social media? Is it all hype, or should companies use it to advertise? To engage with customers? With employees? With suppliers?

To get the answers...

Duncan Stewart is the Director of Deloitte Canada Research in the areas of Technology, Media & Telecommunications (TMT), Life Sciences and GreenTech. He is a member of Deloitte's national TMT executive team and is a co-author of Deloitte's annual Predictions report on trends in TMT.

Bernia Wheaton

And the Winner is... Pay Per Click

If you're ready to fast track your online marketing campaign, then you're ready for Pay Per Click. Social Media advertising is an effective and affordable way to grow your B2B and B2C business and build customer relationships that generate revenue and increase profits. If you're faced with the challenge of marketing on a small budget, or launching a new product or service, then you won't want to miss these real-life examples of Pay Per Click marketing.

Who should attend?

  • Marketing managers, Social Media managers, Communication specialists
  • Business Owners implementing their own campaigns
Jonathan Kochis

Planning Your Mobile Application

The rush to develop corporate mobile applications often results in a truncated (or non-existant) planning phase and ultimately an end-product that doesn't solve a specific problem or offer any real value. In this session, Jonathan will detail a value-centric approach to planning the development of a mobile application, some basic research tips, and how to arrive at a final feature-set. This session is ideal for marketers wanting to capitalize on the growth and popularity of iOS and Android applications.

Melissa Schenk

Experience OnlineShop TV: Changing How Brands Reach Customers

Why did Melissa Schenk leave Television for the Internet? OnlineShopTV.

Studies indicate within a couple of years, there will be more online sales then there will be at physical locations!

Currently, 45% of Shoppers Buy Items Online They Wouldn't in Person. Online shopping is discreet, easy, convenient and fast. It's no wonder Online Shopping has hit an all time high as shoppers continue to fill up their virtual carts at exponentially increasing rates.

If you want to elevate your business to the next level of success, learn what motivates online shoppers and how your business can tap into the Triggers of Influence that affect consumer buying decisions for both products and services.

With the rise of online sales, understanding online consumers (who they are and what they need), will go a long way towards understanding how to reach and motivate your customers online - Learn How Here!

Geoff Evans

Advanced LinkedIn Marketing Strategies - Harnessing the Power of LinkedIn for Business

LinkedIn is a powerful professional network connecting tens of millions of people around the world. There are over 2.5 million LinkedIn users across Ontario and nearly a 100,000 users located in and around London Ontario. Geoff Evans has harnessed the power of LinkedIn to grow his brand, build online communities that connect him with thousands of professionals, and regularly generates new clients for his company Social Media Coach.

During this session Geoff Evans will share 5 proven strategies for leveraging advanced features of LinkedIn designed to help you grow your business.

Allison Graham

Increasing ROI from Marketing through Personalization & Relevance

There is a lot of buzz about making marketing materials personalized and relevant to the end user, but the question remains, how do you, as a marketer, actually do it in a timely fashion? The OTC Group has spent the last decade creating technologies, solutions and best practices to integrate highly-targeted cross-media campaigns to get results for clients. Allison Graham will walk you through case studies and showcase solutions that you can apply to bridge print-to-digital and increase your ROI on marketing initiatives.

Trent McLeod

Clouds, Crowds, The Channel and Cool Devices

Using the Four C's of mobile convergence to develop a comprehensive mobility strategy.

Having realized an estimated 5.3 billion connections in less than 20 years, mobile technology is set to become the most disruptive in history. This presentation presents the Clouds, Crowds, Channel and Cool devices as the 4C's of technology convergence and the main pillars for the development of a comprehensive mobile strategy.

Lisa Drader-Murphy

Straight from the Oscars!

Lisa believes that everyone is a VIP and should be treated as one! How are you treating your customers? Are you leaving them with a memorable experience? Arriving literally straight from the Oscars... her stories will WOW you as she shares her no nonsense, practical hands-on advice, from real life events. Learn how to look for opportunities in person and online, share them with others and turn them into profitable experiences!

Liz Gray

Standing Out in the Online Crowd: Improving Your Online Visibility

Is your website as findable as it could be? This session will cover SEO, paid search, and social media tactics that will drive more qualified traffic to your site.

We will identify website weaknesses and you will walk away with a list of Award Winning List of "Easy to do's" - To make simple improvements that will improve your online visibility RIGHT AWAY!

If you attend this session, don't be surprised if your website is featured! We will also cover the key metrics you should be tracking so you can answer the question "Did it Work?"

Jackie Ranahan

3 Winning Keys to Email Marketing

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations.

This session will teach you some of the critical elements in mastering email marketing communications.

In this Workshop, we will cover:

  • What is permission-based email marketing and list building
  • How to decide on the best format, content, and frequency of email marketing for your organization
  • Writing good subject lines and content - getting readers to take action
  • Building good contact lists and how to do that
  • Tracking results and what to do with this valuable information
  • How email marketing and social media work together to achieve your goals

This is an informal, educational session, so bring your questions!

This workshop is designed for anyone new to email marketing, who wants to learn how to better use email marketing to increase their marketing reach and distribution.

Bonus: All participants receive copy of "Email Marketing for Small Business," to help make email marketing work for you and your organization.

Teresa Renee

Everyone Wins with Affiliate Marketing!

Affiliate Marketing is an award winning eMarketing Business Strategy that is a win-win situation for both businesses and individuals. This training session will show you how you can earn extra money just by recommending the products and services you already know and love. If you are a business owner and have ever considered hiring a sales person, you won't want to miss learning how to set up an Affiliate program and get others to market your products for you. Affiliate Marketing has been around since the dawn of business; however, it has taken on a new life in the online world of today. Many companies are reaping the benefits as seen in increased sales, exceptional web traffic, and search engine rankings that continue to climb; all of this is made possible by having affiliate marketers recommending their products and only having to pay after the sale is finalized.

Diana Robbins

Mobile Marketing meets Mobile Fun!

Scratch your way to giveaways at the MS2 Conference! @MS2Conf has paired up with the Scratchd team to introduce the brand new mobile marketing solution, and add even more fun and excitement to the day through giveaways! Instructions will be clear the day of the event to download the app (if you have not already), and everybody will get a chance to scratch and win an exclusive prize at the conference. You only get one chance to scratch, but everybody's a winner and everybody will walk away with a great prize!

What is Scratchd?

Businesses create an account on, and just like a traditional scratch and save campaign, create 4 levels of offers. The business can control how many people will be able to save each offer, and the length of time the campaign will be posted for (6hrs-30 days). Mobile users download the app and scratch the businesses logo by rubbing their finger over the screen of their mobile phone to reveal 1 of the 4 offers: platinum, gold, silver, or bronze. The offer must be redeemed through a voucher on the app before the time expires.

MS2Fanshawe College Lawrence Kinlin