Keynote: 21 Secrets of Top Converting Websites

The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you'll find relevant examples from retail sites, B2B sites, publishers and everything in between. You'll learn the key principle of GTC - Get the Cash! You'll never be able to look at a website the same way again.

Read more: http://www.bryaneisenberg.com/speaking/#ixzz1fxuiPXbA

Developing your Digital Roadmap

Dan Christian will show you how to develop a 'Digital Roadmap' for your company and optimize your web and social media efforts. A highly relevant and exceptionally valuable session that is sure to enlighten and educate your organization on specific "how-to's" for determining and realizing your organization's most effective digital strategy.

Online Sales & Lead Generation and Affiliate Marketing

Part 1: Online Sales & Lead Generation

Learn how to get more sales and leads from your online marketing efforts. Larry will be discussing the online sales and lead generation process, from pre-click to post-click. He will be discussing practical ways to generate targeted traffic and showing you how to convert that traffic into actual clients.

Part 2: Affiliate Marketing

This session will address these questions:

1. What is Affiliate Marketing and benefits for lead generation: virtual salesforce, pay for performance (rev share/bounty).
2. How to get started: selection of affiliate network, affiliate compensation structure, communication plan, recruiting affiliates.
3. Best Practices in Affiliate Marketing: active communication and relationship building, compliance issues.
4. Good resources: Affiliate Summit, A Best Web.

Video Content Marketing & The "Tomorrow in London" Case Study

Part 1: Recently awarded the Lieutenant Governor's Award for Marketing Excellence, Kadie Ward, Director of Marketing and Communication for the LEDC and Adam Caplan, Web.isod.es, will discuss the production of the LEDC's "Tomorrow in London" video including Identifying the audience, setting goals, core strategy, execution, challenges and surprises.

Part 2: ONLINE VIDEO SECRETS BOOST your Business with the Power of Online Video Marketing! with The Video Advocate - Melissa Schenk

Do you want to close more sales? Increase your profit margins? Maximize your business growth? Do you want to make more with less effort? Are you using video to connect and engage with your customers or new prospects?

If you have an understanding of Social Media Tools and want to accelerate your business to the next level of success, this Workshop will leave you with an armful of tips, tactics and successful strategies on how to Integrate Video into your Social Media Marketing Plan.

The Integration of Traditional & Digital Media - Langs Bus Line Case Study

After having been awarded a major government contract in March 2011, Langs Bus Lines had to hire over 130 bus drivers in London. Come to this lunchtime clinic to hear how Link Advertising used an integrated strategy that included traditional and digital media to solve the problem. Come prepared to ask Matt questions about how you too can combine traditional and digital media for maximum results.

Is the Change Monster Affecting Your Results?

Gain the insights you need to be the change agent in your company or with your clients. Learn why your campaigns may not be yielding the results that you or your clients intended. From making sure you know your customer intimately to knowing what's holding them back, to everything in between; you will leave the session feeling like a change champion who is armed and ready to make a difference.

Leveraging the Power of LinkedIn Clinic

Did you know 1 person joins LinkedIn every second? Are you leveraging the power of LinkedIn? Margarita Ibbott of LinkedLearning.ca will will provide a quick overview of how large organizations and SMEs can harness the power of this social networking platform. This is an open forum session so come prepared to ask lots of questions. You'll come away with specific strategies that you can personally implement!

Canada's anti-spam Legislation

This session will include an update on Canada's anti-spam legislation.

Multi-Channel Marketing Activation

A case study/presentation on using Mobile, Email and Digital Print as a multi-channel approach to branding and consumer messaging. As consumers move towards a mobile lifestyle, spending less time in front of more traditional mediums, consistent brand interactions on the go will become increasingly important. Using a multi-channel Marketing Activation strategy when communicating with your consumers will ensure a right time, right message experience of the consumers choosing.

Calculating Return on Your Offline & Online Campaign Investments

Part 1:

Unsure what the real return is from your campaign investment? Do you know the ROI of your campaigns? Join this dynamic and interactive session as Kim Medynsky and Paul Cowan take you through on-line metrics, interpretation, and measuring the real results of traditional media spending. You will see real world case studies, gain tips and insights for your campaigns, and learn from your peers, so you can be sure to leave with a well-rounded perspective and valuable insights to ensure your campaigns are delivering results. Whether you already know the ROI or you're just getting started, you won't want to miss this session.

Kim will lead the discussion on collecting insights and measuring the effectiveness of traditional tactics, determining the most appropriate metrics, as well as how to aggregate on-line and off-line data into one centralized location using M&A ChangeViewTM. Kim will share her learnings from helping clients track and measure the return on their investment, and provide real world tips to make sure that your integrated campaigns generate the intended results.

Online Promotion & Site Rebranding -Western Fair & Live360 Case Studies

Part 1: "Rebranding of Western Fair District"

This past summer, Western Fair Association re-branded to become "Western Fair District". In this discussion, members of Surge Communications and Western Fair District will explain the reasons and challenges of re-branding Western Fair District, and will examine how the new website and strategic digital marketing reinforced the new brand positioning.

Part 2: The LIVE360^O Story

You don't want to miss this session featuring LIVE360^O. Marty Menard, Owner & Director of Marketing & Graeme Thomas, Director of Social Media Strategy, will detail the innovative & unique strategies & tactics behind LIVE360^O's integrated campaign. Learn about the LIVE360^O proprietary rewards program, MyHealthPerks, and JAMII, their new mobile application. The LIVE360^O team will also discuss how they are utilizing blogging, social media and video-marketing to build awareness, engage with customers, and create brand advocates!

Mobile Marketing & QR Codes

Part 1: Location, Location, Location

Mobile marketing is becoming a powerful branding must-have that has resulted in some very significant applications and experiences that engage a user based on their current location. Whether it is for collecting scientific data or for pushing out hot deal alerts, location-based mobile solutions are connecting users and brands. Hear?case studies and the most recent statistics that prove that it is about "where your end user is at".

Search Engine Marketing & Landing Pages

Part 1: The Science of Segmentation and Conversions

Visitors come to your site for a myriad of different reasons. Are you running analytics reports that take this into consideration? Are you optimizing your site not just for the sum total of your visitors, but for each specific kind of visitor? Discover practical, actionable steps you can take to convert each visitor based on their intent. This session will explore traffic segmentation, analytic strategies, page optimization, keyword analysis, user intent, PPC, SEO, varying budgets, and how to make sense of it all.

Part 2

Andrew will discuss how to take advantage of the incredibly granular and immediate nature of feedback from search marketing campaigns. Learn how the rapid iteration based on key performance metrics forces you to personalize and shape your outreach in a way that strips away most forms of *poor* intent. Andrew will also discuss:

• how intent can be indicated by different kinds keywords and how you should deal with this;
• how to keep an open mind and an open "stance" instead of being rigid about who buys from you;
• how to probe for intent using ad testing;
• how to build an informal file of knowledge about the "psychographics" of your best intent audiences based on feedback to different potential triggers in ads; and
• how to persuasively and competitively lobby prospects to consider one value prop over another, via ad copy.

Social Media Marketing - The Take Your Body Back Campaign

Andrew will share how to develop a successful social marketing plan for your business. The plan includes such things as setting the right goals, identifying proper platforms, crafting an effective content strategy, reporting successes to stakeholders, and more. Andrew is accompanied by Laurie Hause of Siskinds The Law Firm who will discuss her experience developing a social media strategy to support a class action lawsuit.